Our Story

From a young age I've always had a passion for cooking, and actually wanted to be a chef for some time. I was recruited to play college lacrosse and during my 4 years I absolutely fell in love with fitness, nutrition and health. I was always trying create traditionally unhealthy food in a more healthy, delicious way.


I graduated in 2015 and shortly after my mother had passed following a 7-year battle with stage-4 colon cancer. During her battle she often experienced a sore throat, loss of appetite and significant weight loss -- all common side effects of chemotherapy. To help combat this she would often turn to ice cream and doctors would recommend various nutritional shakes. 


The issue was that the ice cream she would eat was super high in sugar, made with artificial ingredients, and wasn't putting her body in an ideal position to feel better and recover from her treatments. And the shakes? well they were packed with sugar and questionable ingredients too.



So I wanted to create a product that actually tastes GOOD and provides quality nutrition at the same time. I wanted to create a product that delivered on the most important levels. Taste. Nutrition. Ingredient Quality.

For people like me, for people like my mom and for people like you.

We hope you give us a try - click here to see our retailers. Thanks!


Kyle Peters